Re-launch Valentino with a perfume christened Valentina? The idea is perfect in its simplicity, isn’t it? For their first perfume with Valentino, the Puig group (Nina Ricci, Paco Rabanne, Prada) has gone all out for an impressive launch. Rome, the source of inspiration for Valentino’s fashions, inspired the fragrance, too. Since the couturier who founded the house left, stylists Maria Grazi Chiuri and Pier Paolo Piccioli have brought a new, somewhat unpredictable spirit to Valentino fashion. And it shows in Valentina’s stunning bottle. Adorned with 3 skin-toned flowers placed on the bottle like a brooch. But what about the fragrance itself? Olivier Cresp and Alberto Morillas have composed an Italian style floriental bouquet. Amalfi orange blossom and Calabrian bergamot are warmed up with amber, tuberose, cedar and an unusual accord based on… Alba white truffle. And as for Valentina, the heroine with a rebellious side who the perfume has been named after, she is incarnated by Freja Beha Erichsen. Her name might not ring a bell, but her face will, she’s the current it girl of top models. Valentina, a new name in perfumery that you’re sure to be hearing more about soon. Look for it from late September.

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