Elizabeth Arden and Juicy Couture have announced a new ad campaign for their 2008 fragrance, Viva La Juicy. LeAnn Nealz, President and Chief Creative Officer said "We took our inspiration from a beautiful girl in the afterglow of a wonderful evening. She gets dressed in couture, goes out to a party, has a great time, and even possibly gets into a bit of trouble."

The campaign was shot by fashion photographers Inez Van Lamsweerde and Vinoodh Matadin and features model Sasha Pivovarova. The ads have already appeared in the US in stores and will feature in print, digital and outdoor advertising in September 2011.

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